"Hook up" with TiVo

I love personal ads-- back in the day, my roommate and I used to read them in the Village Voice and put the funny ones on our fridge. Anyway, this PR campaign is pretty clever--they're inviting people to get creative and write their own personal ad, kind of like a "desperately seeking TiVo"--and it really works because they're tying in a TV show ("The Bachelor"), personal ads, and TiVo into this kind of playful game. (TiVo's whole look is kind of playful too)

I recently did some user research for another DVR maker and everyone we talked to spoke about their TiVo as if they really loved it...and they seem to be capitalizing on that emotional relationship people have with their TiVos with this here campaign.

The idea is that you write a tongue-in-cheek personal ad and you could win a TiVo. "All day I dream of coming home from work at night to relax and unwind in front of the TV. But I'm tired of spending my nights with a no-good DVR..."

There are 2 rounds of submissions to the competition:

1. write a personal ad
2. if you get picked, send a video personal

it's pretty funny to read what other people have submitted so far.

http://www.hookupwithtivo.com/

The final round is judged by the dude from the Bachelor, Chris Harrison. Not that I know who that is. I don't have a TV!