Web game gives free rice to hungry people

from the BBC: http://news.bbc.co.uk/2/hi/europe/7088447.stm

An internet word game has generated enough rice to feed 50,000 people for one day, according to the UN's World Food Program.

The game, FreeRice, tests the vocabulary of participants. For each click on a correct answer, the website donates money to buy 10 grains of rice.

Companies advertising on the website provide the money to the WFP to buy and distribute the rice.

FreeRice went online in early October and has now raised 1 billion grains of rice, enough rice to feed 50,000 people for one day.

FreeRice is the invention of US online fundraising pioneer John Breen.