Marketers Turn To Flip Books in Ailing Economy

Great article from MarketWatch.com!

" Recognized as one of the earliest forms of interactive media on record, flip books are making a comeback despite a rapidly declining U.S. economy and slashed marketing budgets. "Marketers are taking cues from the past in order to harness feelings of comfort and stability for their current marketing communications. As a result, they've rediscovered flip books," said Jeffrey Kay, President of Flippies, who produces millions of custom flip books annually for businesses who use them primarily as interactive brochures, event giveaways and trade show handouts.

"History has demonstrated that flip books are the ultimate recession-proof marketing tool," said Kay, who points out that flip books have successfully survived -- and even thrived -- through six previous U.S. recessions, the Great Depression and countless economic downturns. "Right now, flip books are to marketers what meatloaf is to comfort food. And in this age of multi-platform, high-tech interactive marketing -- the simplicity of flip books is not only refreshing, but its illusion is more captivating and engaging than ever."
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Companies or individuals interested in creating their own custom flip books can visit Flippies online at http://www.flippies.com for more information.
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